About Us

Being long term investors ourselves, we were dissatisfied with how the current tools didn't empower retail investors in making informed decisions. We strongly believe that Risk Management is central to investing and apart from a cursory mention, it was missing altogether in most of the tools out there.

Most financial instruments are ridden with risk, which is a measure of uncertainty. While returns is easily understandable, risk is not something we understand intuitively.

Our mission is to put risk management in investing at the centre to nudge investors in making choices that are aligned with their goals in a risk effective way.